Task 9: Elements of game design, part two: art direction for games

This week’s task is to write about art direction this involves what is an art director and what’s the difference between media with art direction.

An Art director in the media of games is in charge of the art team and what the team produces. The art director makes crucial decisions like which way should the art style go, what visual elements should be used, what the team should be working on and a lot more. As an Art director you need to lead your team into creating concepts and then forming them in the media. The art director will be in charge of lots of smaller groups normally managed by lead artists he/she would arrange frequent meeting with all groups to see if they are heading in the right direction he/she is looking for. The Art director will look out for anything that does not merge with the art direction he/she is looking for, and you would have to change it to his specifications. Art directors are responsible to the Game designer and the publisher.

I believe that the Art director has a very creative role in making a game. As the Art director gives critical analysis and feedback on the way the assets look, to the overall art direction. This analysis should be given back to the creator responsible and should not be negative unless the object in discussion is completely wrong haha. When I say the feedback should not be negative I mean that you shouldn’t be rude and impolite, you still need to give crits telling them if something is wrong. The Art director needs to be positive otherwise the studio will be a horrible place to work as the staff will not put any effort into the assets.

The Art director in films is a very important job you would work under the production designer and you would be in charge of the whole art department and collaborating with the Set director. If you were an Art director in this field you would have more of a managerial role. You would have to work with other departments such as Locations Department and Special FX.

In advertising the Art director is not the head honcho but is a part of a coalition with another role called a Copywriter. They collaborate with each other creating the initial concepts, the Copywriter is in charge of the textual content and the Art director is in charge of the visual design. The overall outcome should be a joint effort.

As of now I’m not sure if I would want to be an Art director as it seems to be more of a managerial role in the games industry but down the line in my carrier this might be more suited to me? Who knows haha? If I wanted to become an Art director I would need to have impressive skills and experience in video games and I would have preferably been working in the games industry for a while. Although there are some circumstances in which people have got the job even if they haven’t studied or worked their way through the game industry they have studied courses such as fine art and photography.